What is We are Jerry?
We are Jerry is a founder-led sports marketing company based in Unterföhring near Munich — for advisory, digital delivery and proprietary systems. We work by the agent principle: a named senior lead represents the client's interests, assembles the right specialists, and brings in AI agents and proprietary systems where they genuinely strengthen the work.
What makes you different from a traditional agency?
We are the counterpoint to the classic agency model — in two ways: in attitude (honest, personal, at eye level, a partner to agencies rather than a competitor) and in operating model (no fixed apparatus that has to be kept busy; for every task the right specialists, strengthened by systems of our own).
How much of this is AI?
AI agents take on clearly defined tasks across research, knowledge work and processes, and increase speed and consistency. Judgement, leadership and accountability stay with people — approvals included. For us AI is not an additional tool but built into how we work and into our systems.
Do you guarantee results?
At company level we guarantee nothing — our working principle is impact over assumption. Contractual guarantees arise where we control the conditions and the supply chain: in the Managed Campaign of the Jerry Social Engine, with defined minimum values for reach and site visits.
Why "Jerry"?
After "Jerry Maguire" (1996): a sports agent demands honesty, loses his job over it — and does everything differently. Jerry was an agent; we turned that into a business model.
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