2foundation mandatesincl. Felix Neureuther Stiftungstrategy · activation
Each mandate is counted once per client — direct mandates, project partnerships and roles held by our founder.
As of July 2026
From more than 25 years in sports marketing — directly, alongside agencies and from the roles held by our founder. Agency side, brand side, athlete side: every perspective lived first-hand — we know what each player needs, from practice, not theory.
Why Jerry?
The counterpoint to the classic agency.
We mean that in two ways: in attitude — honest, personal, at eye level. And in the operating model — highly efficient, without overhead.
Customised: an experienced team, assembled for your case.A friend at your side: open, honest sparring at eye level.Input that pays off: advice with a commercial result.A partner to agencies: collaboration instead of competition.
Not the team we happen to have — the team the task requires.We orchestrate it with the tools of tomorrow — AI included.
A true story
Why we are called Jerry.
Like a good friend at your side. And uncompromisingly focused on results: “Show me the money!”
1996: “Jerry Maguire”. A sports agent demands honesty, loses his job over it — and does everything differently. That story inspired us: to break out and take a different path.
Jerry was an agent; we turned that into a business model. At the table sits a person who listens to you and advises you — with digital agents behind them.
Decisions that work — more than 25 years of sports marketing and management experience.
What does Jerry do?
Relationships are the foundation — impact is the goal.
We use the emotional power of sport — and carry it over into your business.
KI-generiert
What you gain:
For brands
Positioning that makes the differenceRights & deals — valued and negotiatedActivation: the power of sport for your brand
For athletes
Career advice — personal and independentCommercialisation — fairly negotiatedPartnerships that hold up over time
Get to know us — 30 minutes, no obligation, in person.
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FAQ
Frequently asked questions
Who actually works on my mandate?
A named senior lead owns the mandate and stays on board from the decision through to delivery. They assemble the team the task requires from our network of senior advisors, specialists and partners. Self-service products are deliberately designed without an individual lead — that is not a shortcoming, it is the reason they scale.
How big are you?
We work as a lean core with a large, international network. The relevant question is not how many we are, but who is assembled for your task — and who puts their name to it.
What makes you different from a traditional agency?
We are the counterpoint to the classic agency model — in two ways: in attitude (honest, personal, at eye level, a partner to agencies rather than a competitor) and in operating model (no fixed apparatus that has to be kept busy; for every task the right specialists, strengthened by systems of our own).
What do I take away at the end?
Four things: the strategic decision — fact-based, ready to present, ready to act on, as the Jerry Report. Negotiated deals, with rights valued and terms negotiated. An activated network of specialists and decision-makers, assembled for your case. And the right people for key roles — placed, not advertised for.
What is the Jerry Report?
The preparation of your results: fact-based, ready to present, calculated for your mandate. It is the format in which a decision reaches the table ready to be made — not a record of what was discussed.
Do you also advise athletes?
Yes. Career advice — personal and independent. Commercialisation, fairly negotiated. And partnerships that hold up over time.
KI-generiert
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