Selected projects from advisory, digital delivery and our proprietary systems — with the starting point, the task, what we did and the result.
In the new BMW Park, the Next Gen Game Court is becoming the first digital court in Germany — a place that creates identity, delivers experience and stages innovation. We advised BMW, official partner of FC Bayern Basketball, and developed the experience concept.
An activation coup for the launch of the “BMW Park” naming partnership — PR stunt, on-site experience, UGC boost on social media.
Through his foundation and the “Beweg dich schlau!” programme, Felix Neureuther works to get children moving again. For it we created “Felix Fauli”: character design and a real-time moving-image format for nurseries and primary schools.
Video content for every “Beweg dich schlau!” nursery and school — demand for the partnership package rose noticeably.▶ Video
Inform — inspire — interact: as a partner in BMW i Motorsport, the task was to deliver sponsors the greatest possible value even without live events. The answer was location-independent virtual reality masterclasses.
More than 100 managers from around the world in global meetings and presentations — despite the pandemic, in a multi-purpose VR space.▶ Video
Management software for the sports business: our own practice in retail and event marketing for brands such as Adidas and Salomon produced tailored management applications.
Project and management teams work noticeably faster — after moving to the newly developed system.
50 years of the penalty shootout, for a good cause: a social media AR game inspired by the “donate your shirt number” campaign in support of amateur football.
A digital PR activation for RND (Redaktionsnetzwerk Deutschland) — for a good cause, marking 50 years of the penalty shootout.
“Where is Horst?” As management partner of the professional triathlon team TEAM SPORT FOR GOOD, we developed live tracking with an SOS function — so that nobody disappears from view during endurance events.
The first live tracking in triathlon — a proof point for Deutsche Telekom in a region with almost no network coverage, with PR impact.
Fuse — the sports hall of the future: a digital, interactive 3D presentation platform for innovative sports facilities, developed together with Medientools Solutions for Sportplan GmbH.
From a start-up approach to a board-level meeting at adidas AG — opened by our presentation platform.
Aston Martin was rejuvenating its brand globally — retail additionally needed emotional proximity to the core audience. The digital image film with Stephan Gandl delivered exactly that.
One asset, used twice — social media content and in-store screen.▶ Video
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