JERRY SOCIAL ENGINE
Predictable social media impact.
Powered by sport.

Powered by Jerry Engine.

① Fit Intelligence② Portfolio Intelligence③ Impact Intelligence④ Performance Commitment
What is the Jerry Social Engine?

The Jerry Engine applied — to social media.

The Jerry Social Engine is the Jerry Engine applied to athlete-powered social media. It computes the right athlete portfolio for brand, audience and campaign objective, and forecasts the expected result before launch. In the Managed Campaign, Jerry additionally secures the athlete portfolio on a binding basis, takes on execution and contractually guarantees defined performance floors.

Athlete portfolio computed. Campaign impact forecast. Model-based eligibility for a guarantee checked.

01
Fit Intelligence
Which athletes fit the brand, the audience and the task.
02
Portfolio Intelligence
Which combination is more robust than a single name — The right athletes. Working as one.
03
Impact Intelligence
What impact can be expected before launch — across the KPI levels.
04
Performance Commitment
Which defined KPIs are committed under which conditions — in the Managed Campaign.
The product principle
Jerry Social Engine

Your athlete team — computed, not cast.

Social media campaigns with athlete teams — performance marketing powered by sport: fit computed, impact forecast, minimum levels for reach & site visits contractually guaranteed under defined conditions (Managed Campaign).

For every brand the system assembles an individual athlete team — by fit rather than fame. The team runs the campaign through its own channels — across platforms, e.g. Instagram, TikTok and YouTube — aligned to your KPI targets.

Predictable, not a matter of luck.

Brand
Jerry Engine
Athlete team
Social media impact
Value for athletes
Athlete shooting smartphone content with a ring light in a stadium tunnelAI-generated
The challenge inside the company

Clear targets. No room to manoeuvre.

Ambitious targets
Growth & brand — but no spare capacity in the team.
Budgets under pressure
Every euro has to be defended internally.
Pressure to perform
Results have to be evidenced.
Influencer disillusionment
A lot of effort, little proof.
AI transformation
Everyone has to act — with big question marks about where to start.
The common denominator

What decision-makers need today: impact that is predictable — and that can be proven.

The challenge in social marketing

Everyone invests in the trend.
Nobody evidences the impact.

Spending is exploding
91,7 bn $
global sports sponsorship 2025

And it keeps growing — around +8 % a year to 2034.

Fortune Business Insights 2026
24→33 bn $
influencer marketing worldwide

+37.5 % in one year — on course for 52 bn $ by 2030.

Statista 2025
up to 600,000 $
paid by Google & Microsoft per creator deal

Partnerships lasting months — even big tech & AI players are betting on people as a channel.

CNBC 2026
The proof is missing
76 %
cannot evidence the ROI

Three in four sports sponsors have no proof of impact.

Forrester 2025
1 in 15
pieces of creator content really works

Only 6 % deliver engagement and brand impact.

Kantar 2026 · 15,000+ assets
15 %
purchase impact for the famous athlete

Mid-size creators lead with 34 % — the budget flows to where the impact is not.

ONE8Y Social Playbook 2026 · 2,680 sports fans
25 %
consider influencers credible

Only one in four in Germany — trust is moving to real people.

EY Future Consumer Index 2024

More budget than ever. Almost nobody measures. And nobody is accountable for the waste.

The key · the archetype match

Impact happens where audiences match.

Every brand and every athlete carries a scientifically describable archetype — and so do their audiences. The Congruence Engine computes the match across three dimensions.

Real impact does not happen between logo and shirt — it happens between the audiences of brand and athlete.

Jerry Engine — archetype match in the product
Illustrative representation from the Jerry Engine
Who it is for

Two sides, one system.

For brands„Show me the Impact.“

You see the impact before you sign — and it costs you no work.

One-stop shop: team, contracts, delivery, reporting Reach & site visits contractually guaranteed — with make-good Impact forecast as a range (P25/P50/P75), before a single euro moves Athletes by fit rather than fame Repeatable at will — every campaign gets more precise
For athletes„Show me the Fair Deal.“

You keep the final word — no content without your approval.

100 % net — no agency commission Fair value by score instead of negotiation poker Base fee plus performance upside Visibility with brands that fit — potential for follow-up deals Audience insights for your own channels
Brand lead and athlete in conversation at the same table, stadium in the backgroundAI-generated
The promise

forecast levels. One foundation: guaranteed.

We only contractually guarantee what Jerry controls in supply chain and delivery.

4 · Loyaltypredictable · P25/P50/P75
3 · Valuepredictable · P25/P50/P75
2 · Conversionpredictable · P25/P50/P75
1 · Reach & site visitsguaranteed · floor + make-good
Jerry Engine — the game plan in the product
Modelled example — brand-neutral

The foundation: contractually defined minimum levels for reach and site visits — floor + make-good, in the Managed Campaign. The guarantee is earned, not claimed: contractually binding once passing the Evidence Gates. Make-good means: additional delivery as extra performance, never cash.

Forecast values

Expected values such as ROAS are modelled before launch and reported as a range — explicitly as expected values. A ROAS commitment applies only where the defined shop, tracking and conversion conditions are met.

The system foundation

Built on Jerry Engine — The Guaranteed Impact System.

The Jerry Social Engine is built on the forecasting and guarantee architecture of the Jerry Engine, the Guaranteed Impact System for sports marketing. The underlying methodology comes from the Jerry Engine.

Go to Jerry Engine →
Three ways in · one path

Ready. Set. Go.
From free to guaranteed.

Getting started is free — the contractual guarantee comes with the Managed Campaign.

Ready, Set and Go are the commercial entry points: Set corresponds to the Planning Platform, Go to the Managed Campaign.

0 € · FREE
1
ReadyThe free scout

free · automated · no sales call

What happens

Sign-up + a short digital briefing — the system computes automatically.

What you get
Brand fit + gap analysisyour optimal audiencea first anonymised athlete squadan illustrative scenario
4,800 €/year
2
SetThe game plan

≈ 400 €/month equivalent · one-year licence

What happens

12 months of Campaign Creator — you plan it yourself: KPI, budget, region, audience and duration. Access is enabled per client during onboarding.

What you get
anonymised athlete teamforecast P25/P50/P75guarantee indicationrepeatable at will
% of budget
3
GoThe Managed Campaign

Operator · live status light

What happens

We deliver as operator — team, contracting under real names, live status light.

What you get
guaranteed reach & site visitsmake-good if missedreport + learning for the next round
Everything from one source

With the Managed Campaign everything is included.

Jerry carries the result — and takes on the entire delivery. One point of contact, one system, one guaranteed impact. All of this is included in the Managed Campaign:

A dedicated contactOne operator steers everything — plus access to the live cockpit.
Athlete selectionSourcing & identity verification → final team, scaled to the budget.
Contract handlingBrand and athlete contracts on both sides — athlete receives 100 % net.
Athlete coordinationScheduling, communication, briefings, approvals, deadlines.
Storytelling & briefingStoryline development and an individual briefing per athlete.
Content managementBriefing, reviewing, approving, scheduling (professional production optional).
Live operation & monitoringCampaign cockpit, status and drift alerts, attribution.
Guarantee & make-goodContractually defined minimum levels for reach and site visits — remedy as additional delivery.
ReportingLive reporting plus a post-mortem at the end of the campaign.
Campaign Creator licenceIncluded for as long as the Managed Campaign runs.
One team steers brand, athletes and campaign from a single live cockpitAI-generated
How we work

Delivering impact also means: delivering cleanly.

Large brands carry responsibility for every campaign — disclosure, evidence, contracts. We make sure everything within our control runs cleanly — and support you where it goes beyond that.

Advertising disclosure
Every athlete post is correctly disclosed as advertising — written firmly into the creator briefing.
AI labelling
Every AI-generated campaign asset carries a label — visible and in the metadata.
Audit trail & evidence
Disclosures and approvals are documented — you have the record at any time.
Contractual clarity
Rights, IP and the guarantee are clearly governed by contract.
The next step

Ready for predictable impact?

Get to know the Jerry Social Engine in a conversation: 30 minutes, no obligation, in person.

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FAQ

Frequently asked questions

What is the Jerry Social Engine?
The Jerry Engine applied to athlete-powered social media. It computes the right athlete portfolio for brand, audience and campaign objective, and forecasts the expected result before launch. In the Managed Campaign, Jerry additionally secures the portfolio on a binding basis, takes on execution and contractually guarantees defined minimum levels.
Why a team instead of one big name?
A single name concentrates the risk on one person and rarely covers the whole audience. A coordinated portfolio of complementary roles reaches more segments and makes the result more robust. From three athletes upwards a campaign becomes eligible for a guarantee at all — that is not a price tier, it is statistics.
What exactly is guaranteed?
Defined minimum levels for reach and site visits — in the Managed Campaign. Revenue and ROAS are not guaranteed; we forecast those and tie them to traceable conditions. We guarantee what we control.
And if you miss the values?
Then we deliver additionally — extra activations, an extension, an enlarged team. Never money back, but extra performance. That is in the contract, and the athlete contracts mirror the obligation.
Why do you not guarantee in the planning system?
Because there we control neither athlete availability nor execution. The system checks whether the model-based conditions are in place — the commitment arises once Jerry is accountable for the supply chain.
How do you differ from influencer platforms?
Discovery platforms find people, analytics tools measure after the fact. Both do that well. Neither forecasts before the spend, commits to a performance level, or delivers additionally when it is missed.
Contact

Talk to us.

Karsten Streng
Karsten Streng
Founder & Managing Director
+49 172 89 888 44 [email protected] LinkedIn profile Save contact ↓
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We are Jerry · Föhringer Allee 6 · 85774 Unterföhring · Germany
[email protected]