# Jerry Engine — Forecasting and Performance for Sports Marketing

> Jerry Engine models sports marketing impact before investment — contractually guaranteeable in controlled managed applications. First product: Jerry Social Engine.

Canonical URL: https://wearejerry.com/en/jerry-engine/

## Frequently asked questions

### What is Jerry Engine?

The forecasting and performance system for sports marketing. It models impact before the investment and creates the conditions for contractual guarantees in controlled managed applications. The products are built on it — the first is the Jerry Social Engine.

### Is this an analytics tool?

No. Analytics tools measure what has happened. The Engine computes what can be expected, defines the conditions under which performance can be committed, steers execution and learns from every run.

### What does "guaranteed" mean concretely?

What is guaranteed are defined minimum levels for reach and site visits — in the Managed Campaign, where Jerry is accountable for the athlete portfolio and the execution. The prerequisites are verified data, a team of at least three athletes and a passed evidence gate. If the value is missed, we deliver additionally — never money back, but extra performance.

### And if I only use the planning system?

Then it forecasts and checks whether the model-based conditions for a guarantee are in place. The contractual commitment only arises once Jerry takes on supply and execution. The difference is not a price tier, it is a question of control.

### Where does the methodology come from?

From 23 research traditions and a governed, auditable formula architecture. Every calculation documents which logic was applied to which data. We disclose the structure — the formula bodies and thresholds are a trade secret.

### Why should I believe a forecast?

Because we do not just state it, we bind ourselves to it under defined conditions. Anyone who only forecasts carries no risk.

## Contact & organisation

- We are Jerry (We are Jerry GmbH) · Föhringer Allee 6 · 85774 Unterföhring · DE
- Karsten Streng — Founder & Managing Director
- Web: https://wearejerry.com/ · All pages as markdown twins: see https://wearejerry.com/llms.txt