2Foundation mandatesincl. Felix Neureuther FoundationStrategy · activation
From over 25 years in sports marketing — directly, alongside agencies and from our founder’s career stations.
Why Jerry?
The counterpoint to the classic agency.
We mean that twice over: in attitude — honest, personal, at eye level. And in the operating model — highly efficient, without overhead.
Customized: an experienced team, assembled for your case.A friend at your side: open, honest sparring at eye level.Input that pays off: consulting with a commercial result.Partner to agencies: collaboration instead of competition.
Not the team we happen to have — the team that is needed.We orchestrate it with the tools of tomorrow — AI included.
A true story
Why we are called Jerry.
Like a good friend at your side. And uncompromisingly focused on results: “Show me the money!”
1996: “Jerry Maguire”. A sports agent demands honesty, loses his job over it — and does everything differently. That story inspired us: to break out and take new paths.
Jerry was an agent. We are the agency. At the table sits a human who listens and advises you — with digital agents at their back.
Decisions that work — from over 25 years of sports marketing and management experience.
What does Jerry do?
Relationships are the foundation — impact is the goal.
We take the emotional power of sport — and transfer it to your business.
AI-generated
Your added value:
For brands
Positioning that makes the differenceRights & deals — valued and negotiatedActivation: the power of sport for your brand
For athletes
Career consulting — personal and independentMarketing — negotiated fairlyPartnerships that last
Get to know us — 30 minutes, no strings attached, personal.
Book a conversation.
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We are set up the way brands and athletes will need to be: people as your advocate — experience and empathy in the lead — amplified by AI agents. We don't just talk about the future, we already work that way and guide you through the change. A friend at your side who has equipped themselves for it.
What does jerry consult do?
Personal sports business consulting for brands and athletes, for over 25 years: strategy and action recommendations, rights valuation and negotiation, implementation and activation management, partnership consulting and personnel services — decisions that work.
How does working with Jerry work?
Highly specialized, individual and agile — no standard package. For every engagement we draw on a large, internationally set-up network of specialized freelancers, managers and development teams and assemble exactly the team that fits your case and delivers the greatest impact. Not the team we happen to have — the team that is needed.
Who looks after me?
Always a friend at your side — and behind that a large, international network of specialized freelancers, managers and development teams. Every role is deliberately senior: experienced specialists, not a team learning at your expense. Exactly the expertise your case needs — without the overhead of a large agency.
What does working together cost?
Because every case is different, there is no list price. Conditions depend on the scope, seniority and competence of the team your case needs — and are market-standard throughout.
What is the Jerry Report?
A tailor-made, fact-based decision foundation: condensed, traceable, presentable — the strategy decision you can take straight into the board room.
Is jerry consult a competitor to agencies?
No — on the contrary. We see ourselves as a partner to agencies, in both directions: agencies bring us in as specialists (pitch and activation support, staffing), and we bring in the right agencies as specialists for our own clients. Collaboration instead of competition.
We Are Jerry · Föhringer Allee 6 · 85774 Unterföhring [email protected]
Digital
Our head.
de | en
We build digital solutions that move your business measurably forward.
State-of-the-art applications, custom-built for your business — software, data & AI.
From concept to prototype in weeksJerry OS — AI-first, human in the loopSoftware · data · AI
Who is Jerry Digital?
Your individual digital team of experts.
People who understand your business — and technology that moves it forward.
Strategists, developers, data and AI experts under one roof: we solve communication and management challenges efficiently — with an expert network in Germany and Europe and the latest technologies, AI included.
Software · data · AI: custom-built for your business.Expert network: the right specialists, in Germany and Europe.Pace: from concept to a tangible prototype in weeks.
AI-generated
Why Jerry Digital?
Because we bring the necessary skills together.
Business intelligence meets digital know-how. The intersection: measurable impact.
We think your business — and build the solution. Measurable instead of gut feeling: every project generates concrete business impact — our projects below show it. That is what we are measured by.
How does Jerry Digital work?
State of the art — and with Jerry OS.
Four principles shape every project. And an operating system of our own shapes the work itself.
Individual
A team of experts for your case — personally guided.
User-focused
We think as users: UX and value first.
Scalable
Performant from pilot to full volume.
Structured
A clear training plan: understanding → prototype → test.
All of it together makes: your business impact.
Jerry Digital
Jerry OS — this is how the agency of the future works.
We work agentically ourselves — AI-first, human in the loop. We transfer that know-how to you: we make your company AI-first-ready and build you your own agentic infrastructure — more efficiency, stronger teams, interfaces without friction. Your system is built anew, tailored to your processes.
For everything beyond individual digital solutions — strategy, rights, partnerships, people — there is jerry consult, our personal sports business consulting.
Where heart and head come together, our system emerges: the Jerry Engine.
Your company as an operating system — AI-first, human in the loop.
Every company has an operating system — it is just written down nowhere. Jerry OS makes it explicit.
We build you your own agentic operating system — tailored to your processes, your knowledge and your approval rules. No copy, no off-the-shelf system: because industries and workflows differ fundamentally, your system is built anew. What we bring is the experience of working this way ourselves — and the method to set it up with you. Here is what you get:
Master OS as the foundation — connects your files, connectors, LLMs, memory and structures: task routing, organisational memory, quality gates, governance. Set up new in your environment. Cloud or on-premise.Your client OS on top — addresses your specific needs: your processes, your knowledge, your approval rules. You decide what agents are allowed to do.Learning with guardrails — every improvement reviewed, versioned, reversible. Autonomy with oversight instead of a black box.
The goal: less routine work, shorter turnaround times — and every improvement stays in your system: reviewed, versioned, reversible.
One-time setup, ongoing licence — your operating system keeps growing with every Master OS update. And because every environment is different — folder structures, tools, team size — both layers are tailored to you: the foundation as much as the extension.
Book a slot on Jerry OS directly. The calendar is provided by Calendly and only loads once you actively open it — until then the page stays cookie- and tracking-free.
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The Jerry Engine: marketing impact, made predictable.
Our system forecasts marketing impact scientifically and guarantees it contractually — complemented by human expertise. The first product: the Jerry Social Engine.
The Jerry Engine powers the agency of the future. The beginning of a new era in sports marketing.
Step 1 · The first product
Jerry Social Engine
Your athlete team — calculated, not cast.
For every brand the system assembles an individual athlete team — by fit instead of fame. The team runs the campaign through their own social media channels, aligned to your KPI targets.
Predictable instead of pot luck.
Brand
Jerry Engine
Athlete team
Social media impact
Athlete value
AI-generated
The challenge
Everyone invests in the trend. Nobody proves the impact.
The stakes are exploding
91.7bn $
sports sponsorship worldwide 2025
And it keeps growing — around +8% per year until 2034.
Fortune Business Insights 2026
24→33 bn $
influencer marketing worldwide
+36% in a single year — on course for $52bn by 2030.
Statista 2025
up to 600,000 $
paid by Google & Microsoft per creator deal
Partnerships lasting months — even big tech & AI players bet on people as a channel.
CNBC 2026
The proof is missing
76%
cannot prove the ROI
Three out of four sports sponsors lack evidence of impact.
Forrester 2025
1 in 15
creator posts actually works
Only 6% deliver engagement and brand impact.
Kantar 2026 · 15,000+ assets
15%
purchase impact from the famous athlete
Mid-size creators lead with 34% — the budget flows where the impact is not.
ONE8Y Social Playbook 2026 · 2,680 sports fans
25%
consider influencers credible
Only one in four in Germany — trust is moving to real people.
EY Future Consumer Index 2024
More budget than ever. Hardly anyone measures. And nobody is liable for the waste.
Our answer — and why nobody else has it
Science × guarantee × AI agents.
This stack exists nowhere else.
Anyone can do one of them — we know of no tool on the market that connects all four steps: forecast, guarantee, deliver, learn.
Science
58governed formulas
23research traditions
AI & methods
7patentable methods
Guarantee
Guaranteedreach & visits — contractually
3.5–5.0×ROAS expected (modelled)
01
Research & scoring
Three AI agents research brand & athletes — the Congruence Engine calculates the fit.
02
Game plan
The Campaign Creator simulates every KPI level — before a single euro flows.
03
Guarantee
The Guarantee Engine makes the floor contractually binding — after passing the Evidence Gates.
04
Delivery
Managed Campaign with a live traffic light — make-good if needed.
05
Learning
The data flywheel sharpens every next forecast.
every campaign sharpens the next forecast — data flywheel
The secret · the archetype match
Impact happens where audiences match.
Every brand and every athlete carries a scientifically describable archetype — and so do their audiences. The Congruence Engine calculates the fit across three dimensions.
Real impact does not happen between logo and jersey — it happens between the audiences of brand and athlete.
Illustrative view from the Jerry Engine
For whom
Two sides, one system.
For brands“Show me the impact.”
You see the impact before you sign — and it costs you no work.
One-stop shop: team, contracts, delivery, reportingReach & visits contractually guaranteed — with make-goodROAS as a spectrum, before a single euro flowsAthletes by fit instead of fameRepeatable at will — every campaign gets more precise
For athletes“Show me the fair deal.”
You keep the final word — no content without your approval.
100% net — no agency commissionFair value by score instead of negotiation pokerBase fee plus performance upsideVisibility with matching brands — potential for follow-up dealsAudience insights for your own channels
AI-generated
The promise
Three levels of hardness. One foundation: guaranteed.
We only guarantee what we control ourselves.
5 · Loyaltypredictable · P25/P50/P75
4 · Valuepredictable · P25/P50/P75
3 · Conversionpredictable · P25/P50/P75
2 · ROAScommitted · under shop SLA
1 · Reach & visitsguaranteed · floor + make-good
Modelled example — brand-neutral
Our guarantee is earned, not claimed: contractually binding after passing the Evidence Gates — in the Managed Campaign.
Three products · from free to guaranteed
Ready. Set. Go. From free to guaranteed.
Getting started is free — the contractual guarantee comes with the Managed Campaign.
One continuous path: from the free analysis to guaranteed impact.
€0 · FREE
1
ReadyThe free scout
free · automated · no sales call
What happens
Sign-up + a short digital briefing — the system calculates automatically.
What you get
Brand fit + gap analysisyour optimal audiencea first anonymous athlete squadan illustrative scenario
€4,800/year
2
SetThe game plan
≈ €400/month · 1-year license
What happens
12 months of Campaign Creator — you plan it yourself: KPI, budget, region, audience and duration.
What you get
anonymous athlete teamforecast P25/P50/P75guarantee indicationrepeatable at will
% of budget
3
GoThe Managed Campaign
Operator · live traffic light
What happens
We deliver as the operator — team, contracting with real names, live traffic light.
What you get
guaranteed reach & visitsmake-good if missedreport + learning for the next round
Everything from one hand
In the Managed Campaign, everything included.
Jerry owns the outcome — and handles the full execution. One point of contact, one system, one guaranteed impact. Here is everything the Managed Campaign includes:
Dedicated point of contactOne operator runs everything — plus live cockpit access.
Athlete selectionSourcing & identity verification → final team, scaled to budget.
Contract handlingBrand and athlete contracts on both sides — athlete keeps 100 % net.
ReportingLive reporting plus post-mortem at the end of the campaign.
Campaign Creator licenseIncluded as long as the Managed Campaign runs.
AI-generated
How we work
Delivering impact also means: delivering it clean.
Big brands carry responsibility for every campaign — labelling, proof, contracts. We make sure everything runs clean as far as it is in our hands — and support you where it goes beyond that.
Ad disclosure
Every athlete post is correctly marked as advertising — built into the creator briefing.
AI labelling
Every AI-generated campaign asset carries a label — visible and in the metadata.
Audit trail & proof
Labels and approvals are documented — you always have the record.
Contractual clarity
Rights, IP and guarantee are cleanly settled by contract.
Valid, predictable impact for every euro — a new era begins.
The next step
Ready for predictable impact?
The first product is the Jerry Social Engine — social media campaigns with the force of sport. Get to know it in a conversation: 30 minutes, no strings attached, personal.
Prefer to book straight away?
Book a sparring slot on the Jerry Engine. The calendar is provided by Calendly and only loads once you actively open it — until then the page stays cookie- and tracking-free.
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Firmierung: nach HR-Eintrag wird „Jerry Digital GmbH" zu „We are Jerry GmbH" (reine Umbenennung — HRB/USt-ID bleiben)
Imprint
The legally binding German version follows below (§ 5 DDG).
Angaben gemäß § 5 DDG
Jerry Digital GmbH Föhringer Allee 6 85774 Unterföhring
Vertreten durch den Geschäftsführer: Karsten Streng
Registergericht: Amtsgericht München · Handelsregister: HRB 212742
Umsatzsteuer-Identifikationsnummer gemäß § 27a UStG: DE 295753632
Verantwortlich für den Inhalt: Karsten Streng (Anschrift wie oben)
ENTWURF (Anwalts-Review offen, [email protected]) — Hosting = Cloudflare Pages (§3: DPF + SCC + Art.-28-DPA) · § 4a Calendly Anwalts-OK offen · vor Public-Launch auf wearejerry.com final prüfen
Privacy
The legally binding German privacy notice follows below (GDPR).
Datenschutzerklärung
1. Verantwortlicher
Verantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO) ist:
Jerry Digital GmbH (nach HR-Eintrag: We are Jerry GmbH) · Föhringer Allee 6 · 85774 Unterföhring
vertreten durch den Geschäftsführer Karsten Streng
E-Mail: [email protected]
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Research & scoring
Game plan
Guarantee
Delivery
Learning
Your athlete team — calculated, not cast.
For every brand the system assembles an individual athlete team — by fit instead of fame. The team runs the campaign through their own social media channels, aligned to your KPI targets.
Predictable instead of pot luck.